A new report published in the American Journal of Health Promotion has suggested that advertising could be the key to increasing the consumption of fresh fruits and vegetables.
Study author Michel Faupel of the University of Arkansas in the US said that the impact of marketing was 'not huge, but measurable', Health Behaviour News Service reported.
Researchers compared fruit and vegetable consumption in US states with agricultural marketing programmes and those without, and found that, in the states adopting such campaigns, the percentage of those reporting they ate at least five servings of fresh produce per day grew from 24 per cent to 26.5 per cent.
'During a period of time when fresh produce consumption was decreasing nationally, the states that had these programmes did not follow the national trend,' Faupel explained. 'Instead their produce consumption stayed level or it increased slightly.'
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