Brittany-based marketer Prince de Bretagne has announced the launch next week of a new Christmas contest based around its traditional shallot product.
The competition is called 'Winning Net' and gives consumers the chance of picking up prizes by purchasing a netted sack of traditional Prince de Bretagne shallots.
A sticker hidden on the back of the net's tag will indicate whether the consumer has won or not, the company said.
Winners will then need to email the sticker's unique code to Prince de Bretagne to earn one of 20 official Prince de Bretagne Maxi80 jackets.
