Following a successful experience last July, when the Frenchman Hervé Cléris skippered Prince de Bretagne’s sailboat to third place in the Open 40 Class race of the Transat Quebec Saint-Malo across the Atlantic, Prince de Bretagne has announced comparable plans for 2009.
The Brittany-based vegetable marketer has revealed its intention to construct a trimaran for Hervé Cléris to sail in the Open 50 Class race of the Transat Jacques Vabre, which follows the historic coffee trading route between France and Brazil.
“For Brittany’s vegetable producers, land and sea have always been inseparable,” the company stated. “It is the presence of the sea that allows the coast of northern Brittany to benefit from such a temperate oceanic climate.”
Through its association with this event, the company aims to remind consumers that vegetables grown and sold under the Prince de Bretagne brand are “ultra-fresh”, being harvested and shipped on the same day, and are produced both transparently and honestly.
