The US Department of Agriculture (USDA) has officially declared December as National Pear Month, a time to celebrate the abundance and variety of US Pears, now at their peak and available nationwide.
“All ten varieties of Northwest-grown pears are as uniquely delicious as they are beautiful,” says Kathy Stephenson, marketing communications director for the Pear Bureau Northwest. “This season’s bountiful pear harvest is available in stores from coast to coast in perfect time to share during holiday gatherings and celebrations.”
Pear Bureau Northwest is kicking off National Pear Month on 1 December with a holiday-themed feature banner on usapears.org and special holiday recipes, including a savoury and lightly sweet Delicata Squash and Roasted Pear dish developed for the season. Also, retailers are featuring pear, wine and cheese pairings across the US and Canada in celebration of National Pear Month.
A month-long social media campaign will include new recipes and serving ideas for ten pear varieties, an Instagram contest, and multiple blog posts.
“We partnered with several food bloggers to capture the excitement and food trends happening in the blogging community,” reports Stephenson. “Tasking these creative foodies with recipe development brings fresh ideas and introduces a new audience to USA Pears.”
