Polish supermarket chain Piotr I Pawel has today (1 December) become the first in the country to launch a new Disney-themed healthy snack concept for children.
The concept has been developed by Dutch fresh produce company Van Rijn Group, in cooperation with the Walt Disney Company, while distribution is handled by Langfruit BV, located in Venlo.
The range features Cars 2 and Disney Princess characters, and includes products such as tomatoes, cucumbers and sweet peppers in 'Veggie Shakers', soon to be followed by a fruit equivalent.
'Our goal with these products is to provide healthy snacks for kids,' the Disney report states. 'There is a problem in the world with obesity and overeating by children. By providing healthy food for the children we are playing a role in the fight against obesity and weight gain.'
