In response to member feedback and as part of its new strategic plan implementation, the US-based Produce Marketing Association (PMA) has unveiled its redesigned website.
With a fresh new design, completely new structure, a fully functioning search feature and mobile-ready access, the website is part of the association’s ongoing efforts to bring a complete portfolio of value to members of the fresh produce and floral industries.
“Over the past several years, we’ve made a conscious effort to share the wealth of industry resources the association offers in addition to all our conventions, shows and meetings,” said Bryan Silbermann, PMA CEO. “One of the challenges we had is providing members with a fully functioning and easy-to-use ‘one-stop-shop’ where they can access those resources. Our members told us they needed a global information hub that’s intuitive and engaging – and we’re responding to those needs through this complete rebuilding of pma.com.”
Silbermann added that PMA members have asked for Improved search functionality, connections to related content, mobile design and Spanish translation in particular.
Members can also expect to see more information sharing on the site with the integration of blogs, social media and third-party news.
“We’re here to support the needs of our members by connecting them to experts, ideas, trends and talent,” said Silbermann. “We know produce and floral companies are focused on building consumer demand for the products they grow, ship and sell, and as the industry’s marketing association, we’re committed to providing resources that help reach that goal.”
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