According to a survey from Ipsos, Pink Lady is now the best known apple brand among European consumers.
In addition, the rate at which brand awareness has grown has continued to accelerate over the last three years in all countries.
Belgium and Denmark have the highest level of brand awareness, with a respective 86 and 81 per cent of those interviewed stating they knew the brand.
Among women aged 20-44, Pink Lady is reportedly the best known apple in Norway and the second best known in Ireland and Germany after Granny Smith and Golden Delicious respectively.
Pink Lady Europe puts the positive development down to its wide-ranging communication strategy and the support of its European retail partners.
In addition to its TV spots, Pink Lady has launched a Europe-wide consumer game on itsFacebook page, giving customers the opportunity to win prizes and collect thousands of Pink loyalty points, which can be used in the online shop.
In addition, on the back of every label on Pink Lady's apple trays is a single-use code, allowing customers to access their personal space on the Pink Lady website and credit their account with Pink points, which they can then exchange for gifts in the online shop. This is also now available for the PinKids children's range.
No comments yet