Those paying attention at the recent Fruit Logistica fair in Berlin may have spotted a television screen on the Pink Lady stand playing the trailer for the new Star Wars film.
The connection, of course, is the agreement between Pink Lady and Disney, which acquired the rights to the Star Wars franchise when it purchased Lucasfilm back in 2012.
Star Wars: Episode VII - The Force Awakens, which is due out in the summer, could form part of the next agreement between Disney and Pink Lady's PinKids brand for children, according to one insider.
However, it is believed that no deal has yet been signed.
