Apple brand Pink Lady is this week launching its new website in order to 'enrich and expand its connections with consumers', according to a press release from Pink Lady Europe.
The design has reportedly received a total overhaul to make it more modern and attractive, while the content has been improved to offer consumers more information.
The section devoted to explaining the qualities of Pink Lady apples has been enhanced, including the care that is taken from production to packing.
The site, which is available in eight European languages, also includes a new Pink Lady club, created to offer gifts and coupons to consumers.
In addition to the website, the brand will also be given major digital support through Facebook, youtube, Flickr and the blogosphere, Pink Lady Europe stated, in order to 'ensure that Pink Lady goes where the people are'.
