US-based Industry-leading consulting firm The Perishables Group has announced that it has formed a partnership with Market Track, the thought leader in print and online promotional marketplace intelligence.
According to food category management and marketing specialist, the partnership is designed to provide an integrated suite of point-of-sale data combined with promotional tracking for clients in the fresh food industry.
'We're thrilled to offer our clients expanded options and flexibility for promotional reporting,' said Bruce Axtman, president and CEO of The Perishables Group. 'The synergieas between The Perishables Group and Market Track make it a natural fit and an added-value for clients.'
Expanded options for promotional tracking and analysis through the tie-up include promotional lifts by ad attributes such as feature, front-page with picture and loyalty card and ad-type efficiency.
'The Perishables Group serves a significant segment of the fresh food space, and we are extremely pleased that they chose Market Track's data for their new integrated sales analysis offerings,' said Market Track president and CEO Wayne Mincey.
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