The Produce for Better Health Foundation (PBH) has announced that discussion between the National Fruit & Vegetable Alliance and first lady Michelle Obama's Let's Move childhood obesity initiative have resulted in the creation of some activities that will launch in September.
Initiatives include the launch of an online pledge campaign by Fruits & Veggies-More Matters, entitled 'America's More Matters Pledge: Fruits & Veggies...Today and Every Day!', as well as the addition of an activity page to the campaign website highlighting successful local efforts to increase fresh produce consumption.
'With a wave of public consciousness underway, energised in part by first lady Michelle Obama's Let's Move childhood obesity initiative, consumers are looking for opportunities to make healthy choices,' said Elizabeth Pivonka, president and CEO of PBH.
PBH is a non-profit fruit and vegetable education foundation, and is a co-chair with Centers for Disease Control and Prevention of the National Fruit & Vegetable Alliance.
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