Childhood icon Strawberry Shortcake and her fruit-loving friends will help Fruits & Veggies-More Matters encourage children across the US to increase their consumption of fruit this May.
Produce for Better Health Foundation (PBH), the non-profit entity behind the Fruits & Veggies-More Matters national public health initiative, has joined with American Greetings Properties and its global licensing agent Cookie Jar Entertainment and will feature Strawberry Shortcake characters on their websites and in a children’s activity book that promotes the consumption of fruits and vegetables.
PBH has developed Strawberry Shortcake and Friends marketing toolkit materials that are now available on the PBH Foundation website to its licensed donors.
Some of the promotional items donors will find in the toolkit include ad slicks with text and graphics of Strawberry Shortcake and her friends and the Fruits & Veggies-More Matters logo, short consumer columns featuring copy that speaks to mothers, a recipe and photo, and sign templates featuring Strawberry Shortcake characters that can be customised.
A Strawberry Shortcake and friends themed activity book will also be distributed to licensed supermarkets at the end of April.
“The fruit-forward image of Strawberry Shortcake and her friends makes this set of characters a perfect fit for Fruits & Veggies-More Matters and its mission to increase fruit and vegetable consumption,” said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH.
“These beloved friends will help encourage children to consume more fruit while at the same time connecting Moms with a happy memory from their own childhoods.”
“We are excited to join with PBH as we celebrate National Strawberry Month this May to promote healthy eating among children,” said Gabrielle Oliff, director of marketing at American Greetings Properties.
“We understand how important it is today to emphasise healthy and positive messages to children, which makes Strawberry Shortcake and her berry best friends a natural fit for this effort.”
