In the US, California Giant Berry Farms, Duda Farm Fresh Foods, Envy Apples, and Good Foods have announced that they are collaborating to launch a 'Skinny Dips' Sweepstakes, inviting shoppers to choose lighter snacking options during swimsuit season.
With a shared purpose to increase awareness of healthier snack pairings and drive fresh produce sales, these four brand partners have come together to provide summertime snacking inspiration and an ultimate pool party prize pack for shoppers.
Through to 31 July, consumers have the opportunity to enter the sweepstakes, download free snack hacks, and engage with the brands during social promotions.
Skinny Dips is designed to inspire people looking for ways to enjoy their healthy lifestyles without spending the majority of their sunny summer days in the kitchen.
“Our continued support of Skinny Dips year after year comes from the notion that during the busy summer months, people want to spend less time planning meals and more time with friends and family – we want to be a resource for them,” said Cindy Jewell, vice-president of marketing at California Giant Berry Farms.
“Google data indicates that there is a significant spike in 'dip recipe' searches during the summer months, making Skinny Dips not only helpful, but relevant to consumers seeking inspiration,” said Nichole Towell, senior director of marketing at Duda Farm Fresh Foods.
By entering into the Skinny Dips sweepstakes, participants have the chance to win one of four poolside prize packs valued up to US$1,000 complete with a premier cooler, branded tumbler cup, fruit and veggie dip tray, fruit and vegetable shaped pool floaties, a giant swan float, and shipment of fresh product from each participating partner. Additionally, four secondary winners will receive a US$100 gift card to help fund their summer adventures.
“Good Foods wants to empower people to choose fresh, convenient snacks that are ready to go when you are. Our grab-and-go foods are great for people looking for healthier options when running out the door,” said Mandy Bottomlee, director of marketing at Good Foods.
“We want people to pause and savor the moments they have throughout the summer – every camping adventure, road trip, and pool party deserves great tasting snacks and dips, which is where this promotion comes in handy,” said Brock Nemecek, marketing manager, North America, for T&G Global Limited.
