Since the end of July, French interprofessional organisation Interfel has teamed up with various producer organisations to test the new marketing concept 'Origine France'.
With a budget of some €40,000, the test will last for two months, according to Fruchthandel, and will take place in ten supermarkets across all regions of France.
Products being tested this year include tomatoes, cucumbers, stonefruit, grapes, melons, apples and pears.
The label's intention is to try to avoid the kind of crises that have disturbed producers and exporters over the last year or so.
Should it prove successful, the plan is reportedly to roll the concept out nationwide in 2011.
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