A wide assortment of Oppy products are set to be used in the group's ’eat brighter!’ marketing roll out, with its first offering – a mesh bag filled with seedless, easy-peel citrus featuring Cookie Monster for back-to-school promotions – set to hit the shelves in mid-August.
“We view the ‘eat brighter!’ programme as a great opportunity to drive retail sales while also uniting numerous Oppy items in a popular theme,” said John Anderson, chairman, president and CEO. “We deeply appreciate the opportunity that PMA has created for us to apply the Sesame Street characters to our products in ways that appeal to the next generation of produce consumers.”
Products in Oppy’s ‘eat brighter!’ range include apples, avocados, berries, citrus, cucumbers, grapes, kiwifruit, mangoes, pineapples, plums and peppers, which will debut at intervals in the year ahead featuring various Sesame Street characters on wraps, labels, bags and more.
“’Eat brighter!’ is being embraced by our international family of growers,” said David Smith, Oppy’s senior vice-president of sales, marketing and categories. “The characters are charming and familiar, and they exemplify positive associations that span generations. We’ve been looking for the right opportunity to align with a kid-friendly marketing campaign and this one resonates throughout our supply chain.'
Oppy plans to bring both imported and domestically grown items into the ‘eat brighter!’ program and support them with point of sale signage, retailer and consumer competitions, blogger outreach and more.
