Leading North American fresh produce importer Oppenheimer Produce has announced it will be known as Oppy in future following the launch of a new corporate identity, including a change of brand logo.
The company's president and chief executive officer John Anderson said the change was intended to reflect better the kind of commercial relationship it had with its customers and suppliers.
'Our friends have called us Oppy for a long time, and the name has started to stick,' he explained. 'To us, it feels more nimble and flexible than The Oppenheimer Group, and perhaps characterizes us better.'
Anderson also confirmed the group was working hard on simplifying its supply chain by introducing new technology.
'We are excited about changing things for the better by introducing new ideas and creating new efficiencies,' he added. 'We have an appetite for new opportunities.'
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