Opal apples will make their first appearance of the new season at PMA Fresh Summit on 14-16 October in Orlando, Florida.
The apple boasts a bright yellow exterior, incredibly sweet flavour and distinctive crunch, according to FirstFruits Marketing of Washington. It is naturally non-browning, making it 'perfect for snacks, salads and lunchboxes', the group noted.
“Consumers expect a variety of tastes from their apples, and the demand for our unique varieties – like Opal – continues to grow year after year,” said Chuck Zeutenhorst, general manager of FirstFruits. “We’re excited to deliver an amazing eating experience to consumers and see promotional opportunities nationwide beginning with our increased 2016 crop production.'
FirstFruits represents Broetje Orchards, a leader in Washington organic apple production and an innovator in new varieties to the market, as well as Congdon Orchards.
As the exclusive marketer of Opal apples, FirstFruits will offer the variety in both organic and conventional options beginning in mid-October and expects supplies to last through May 2017.
