Fresh produce importer Giumarra Wenatchee has revealed that it is looking forward to another successful year of marketing Meyer lemons sourced from New Zealand.
“The growing season was exceptional in New Zealand,' said Jason Bushong, divisional manager of Giumarra Wenatchee. 'A warm, dry climate has produced fruit with a well-balanced acid to brix ratio. Late season precipitation helped the fruit gain size, making it well suited for the preferences of US consumers.”
The group has said that it will expand on its line of specialty packs for the lemons after seeing good success during last season with the introduction of a new bag.
“Last year, we introduced our 2lb Nature’s Partner high graphic handle bag with a zip closure, which effectively presented a total merchandising piece for the product with recipes, usage ideas, and product information on the packaging,” Bushong added. “This information helped differentiate this new lemon to the consumer.”
Also new this season for the Meyer lemon is its own specifically-assigned PLU, which will help distinguish it from regular lemons at store display – Giumarra Wenatchee will offer the fruit both bagged and bulk.
The marketing season is vastly approaching and Bushong noted the group is now taking early season airfreight orders, with first vessel availability expected in early July.
“We look to have steady supply through the month of September with availability on both coasts,” Bushong says.
The foodservice sector is showing a great interest in the fruit, according to Giumarra.
“The foodservice industry has been important in familiarising consumers with this item, because it continues to appear on menus in a range of dishes from appetisers to desserts,” added Scott Ross, eastern region business manager for Giumarra. “Its versatility makes it a great addition to a well-rounded produce department. Marketing support will help consumers become more comfortable with using this item at home.”
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