Sun World International has announced that it has added a stonefruit marketer and two importers to its panel of North American licensees.
According to the global variety development and licensing company, these new licensees include stonefruit marketer Trinity Fruit and licensed importers Capespan North America and Jac. Vandenberg.
The appointments bring the company’s panel of licensed importers to 13 companies.
Trinity joins four other California grower-marketers in producing and distributing Sun World stonefruit varieties, expanding the supply and distribution of Sun World’s proprietary grape and stonefruit varieties.
Capespan North America and Jac. Vandenberg join a list of Sun World licensed importers in North America, including Camposol Fresh USA, The Oppenheimer Group, Dayka & Hackett, Divine Flavor International, Dole Fresh Fruit Co., Fresh Flavor International, North American Produce Buyers, Summit Produce, Vanguard Direct, William H. Kopke Jr., Inc./Southern Fruit Import Co, and Star Produce.
Each of these companies holds a license to distribute and market Sun World’s full line of proprietary grapes in the US and Canada from licensed Chilean, Peruvian, Brazilian and South African suppliers.
Trinity is the newest addition to the company’s stonefruit supply base, joining longstanding licensees Prima Wawona, Moonlight Companies, Sunwest Fruit Co. and Rivermaid Trading in producing and distributing the firm’s peaches, plums, apricots and nectarines under such brands as Black Diamond and Honeycot.
The licenses include the right to utilise the California company’s grape varietal brand trademarks such as Autumncrisp, Midnight Beauty, Sable Seedless, Adora Seedless and Scarlotta Seedless.
“We are pleased to appoint these extraordinary grape importers and stonefruit marketer, to further bolster our presence in the global fruit trade,” said Garth Swinburn, vice-president of licensing for Sun World.
“We’re confident that providing further access to our proprietary fruit varieties will allow our licensed growers to maximise their revenues while increasing consumer exposure to our grapes, stonefruit and related varietal brands,” he added.
