Zespri has revealed that its Green, Gold and organic kiwifruit varieties will be available to North American consumers through major retailers from the first week of June onwards.
North America will see similar volumes as last year across the three varieties, the group said in a press release.
Throughout the 2012 season, Zespri will provide nutrition facts, new health studies, and fun food and beverage recipes.
The firm said it will also expand its in-store sampling, trade and consumer advertising, as well as Zespri’s digital presence in several new transmedia communities.
Zespri high-impact birdbath shippers and point-of-sale-material will feature QR codes, allowing consumers to use their smartphones to obtain information about New Zealand’s kiwifruit, according to the company.
“We are very much looking forward to a dynamic, fulfilling season,” said Michele Hoard, senior marketing manager for Zespri North America.
“We’re also very excited about re-launching our Kiwifruit for Kids campaign for the second time around, due to its wide success in 2011. We are delighted to be kicking off another year!”
Zespri is the world's largest kiwifruit marketer, with over 2,500 growers producing and exporting more than 100m trays of kiwifruit a year to over 60 countries.
