The National Mango Board (NMB) has named Rachel Muñoz as its new director of marketing.
She will oversee marketing and public relations for consumer, nutrition, retail and foodservice programmes, as well as manage trade shows and website communications and collaborate with the management team in developing marketing concepts, tactics and campaigns.
“Rachel comes to the NMB with a wealth of consumer-focused retail merchandising and marketing experience,” the association said in a statement. “Her career has been fuelled by her passion of connecting people to products they love.”
Most recently, Muñoz was part of the Home Shopping Network team where she selected a range of products and developed on-air presentations about them. She also managed over 20 brand assortments and their marketing plans, covering television and digital sales.
“We get very few chances to see the development, transition and transcendental growth of an organisation,” said the NMB’s executive director, Manuel Michel. “Having Rachel on board completes and solidifies the first steps of a new era of evolution that the NMB and mango industry will face in coming years.”
