Pink Lady Europe has announced that its new marketing campaign, in addition to featuring the usual themes of seduction and love, will also highlight the natural goodness of Pink Lady apples.
The campaign will include a new 20-second television spot by production company 'A comme André', in addition to existing 10-second spots.
'The new spot will illustrate the natural qualities that are so important to Pink Lady,' the marketer stated in a press release, 'which, along with seduction, love and the pleasure of eating, constitute the brand’s values.'
When it is shown on 6-20 November, the advertisement is expected to make over 230m impacts throughout Europe, in Belgium, Denmark, France, Germany, Italy, Norway, Spain and Sweden.
