The California Table Grape Commission (CTGC) will use a new show on the Public Broadcast System (PBS) presented by television star, celebrity chef, best‐selling author and nutritionist Ellie Krieger to promote its grapes as the new season gets underway.
The show, Ellie’s Real Good Food, kicks off on 17 May with a media event in New York City. The show will appear in 251 PBS stations around the country, including nine of the top ten markets, as well as both markets in the grape growing regions of California: KVPT in Fresno/Bakersfield and KVCR in Palm Springs.
“Ellie’s show is about helping people make healthier eating choices, whether that be at home, work or school,” said the commission’s vice president of communications Jeff Cardinale. “Adding California grapes is an easy and tasty way to help everyone eat better.”
California grape advertisements will be featured in every episode with star spots in two of the episodes, which include one episode where Krieger uses grapes to help a family get out of a breakfast rut and another episode where she shows how grapes make a healthy snack at work.
The California grape season kicked off this month and will continue through to January.
