In the UK, leading retailer Tesco has this week launched for the first time a new 'Buy One, Get One Free Later' deal on fresh products, in a bid to help consumers cut down on waste.
Over the next two weeks, customers opting to purchase the products on offer can claim their free product the following week, according to a Tesco statement.
The trial promotion consists of pineapple chunks and melon this week, followed by salad and lettuce next week, across selected UK stores. At the end of the trial, customer feedback will determine how the offer is used in the future.
'Customers really like our Buy One Get One Free deals but feedback shows smaller households sometimes can't use the free product before its use-by date,' said Tesco executive director Lucy Neville-Rolfe. 'Now we're giving customers the flexibility to take advantage of the great value offer by claiming their free product the following week instead.
'As well as giving our customers a flexible new offer, we're helping them to cut food waste,' she added. 'Together we've already made great progress on reducing packaging waste, encouraging reuse of carrier bags and recycling. Tesco pledged not to send any waste to landfill and customers tell us they want to do their bit too.'
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