The 'I love 5 to 10 servings a day' campaign, first launched launched by the Quebec Produce Marketing Association in 2004, is launching a new consumer food guide encouraging consumers to sample Quebec produce.
Coup de cœur pour des légumes cultivés et transformés au Québec! (Quebec’s favourite home-grown and processed vegetables) consumer food guide is a collaboration with the Fédération québécoise des producteurs de fruits et légumes de transformation (FQPFLT).
The free practical booklet invites consumers to discover the flavours and health benefits of Quebec peas, corn and green beans, making them available any time of year.
In the guide, nutritionist and spokesperson for the 'I love 5 to 10 servings a day' campaign Julie DesGroseilliers explains how processed vegetables are convenient options that are both nutritious and delicious.
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