US grower-shipper-packer Walter P. Rawl & Sons has revealed that it is looking to outline its updated corporate identity through a new company logo, which it said would reflect growth while staying true to company roots.
Since the company’s inception in 1925, the leafy green and vegetable specialist has grown from being a local greengrocer to a vertically integrated company that operates throughout the eastern region of the US.
The new logo focuses on a field and the rising sun as a reflection of the organisation’s tagline, ‘our business is growing’, aligning with WP’s focus on vertical integration.
'Our new image signifies our continued organisational growth, while staying true to our farming roots,' said Ashley Rawl, director of sales and marketing at the group. 'We have always used the Rawl name as our brand and we know that it has the recognition of the industry. We believe that the visual emphasis on the Rawl family name will help bring an even greater focus to our continually expanding line of products.
'The beauty of a multi-generation business is the ability to merge new and existing ideas,' Rawl added. 'It’s exciting to be a part of something with firm ties to its history, but with a progressive eye to the future.'
