As the Nergi kiwiberry season comes to an end, French grower group Sofruileg can look back on a successful campaign, during which 600,000 125g punnets were sold.
Having started selling two weeks early thanks to the summer’s favourable weather conditions, the company undertook a sustained programme of in-store animations with its retail partners, backed up by communication on the Nergi Facebook page.
This helped to boost sales for more than seven weeks, says Jean-Pierre Caruel, with increasing numbers of consumers and fans in France and elsewhere in Europe, including Benelux, Germany, Italy, Spain and the UK, enthusiastically joining the so-called ‘Nergivores’ community.
'Nergi is popular among consumers for its taste, its practical aspectas it does not have to be peeled, and its remarkable nutritional
qualities,' said Caruel. 'Nergi is a convivial fruit, ideal for snacking at home or at work.'
Store department managers equally played their part, he said, bypositioning Nergi with the growing berry segment on the fruit shelves.
