Naturipe Farms announced the launch of a new marketing campaign that will run for the duration of May. Each week will be dedicated to one specific berry, starting with strawberries, then raspberries, blackberries and ending on blueberries.
Consumers can enter a sweepstakes via the naturipefarms.com website for the chance to win vouchers to spend at homeware store William Sonoma.
In addition to hosting the sweepstakes, Naturipe has partnered with prominent food bloggers to celebrate all things berries. Bloggers will create custom berry recipes, write guest blog posts for Naturipe’s blog and host their own giveaways. The bloggers will also be co-hosting Naturipe’s first Twitter party on 21 May. The conversation will be focused on ways to incorporate berries into one’s everyday life, from recipes, health tips and fun facts.
“May is the perfect month for this promotion,” said Naturipe’s marketing manager Kyla Oberman. “Not only is it National Strawberry Month, but also all of our berries are hitting their peaks and consumers are ready for something new, delicious and healthy.”
The promotion will employ all of Naturipe’s social media outlets including Pinterest, Twitter and Facebook. “It’s exciting to see the increase of communication and engagement from our audience on these social platforms all about berries,” Oberman adds.
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