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Naturipe Farms and its affiliate, Naturipe Foods, have integrated under a single brand, Naturipe, to improve the level of service offered to its clients.

'The aim is to provide a total berry solution direct from the growers,' explained marketing manager Kyla Garnett. 'The integration will allow for greater efficiencies, effectiveness and enhanced responsiveness for our clients who today span many continents and channels of
distribution.'

The company has expanded fresh production in all major growing regions, in response to growing demand from global markets, and has also introduced a number of new packaging formats.

'At United Fresh we will be showcasing our Bouquet Pack strawberry long-stem clamshell, our clamshell-free sustainable organic berry packaging, bulk-pack ready-to-eat blueberries, fresh cranberry products, as well as eight new proprietary berry varieties,' said Garnett.