The three-year long Mr Fruitness campaign has been given a boost following the launch of its revamped website.
'Fruitness enjoy it', the €4m drive to promote healthier eating habits in children from target countries Austria, Germany, Poland, Sweden and the UK, has already proved a success with the website logging over 600,000 contacts.
Visitors to the new website offers a quiz about the role that fruit plays in nutrition, fruity logo designing and the chance to play with Mr Fruitness and his magic fruit team. Additionally, a questionnaire allows children to give their views on fruit consumption and describe what they have learned from the site.
