In the Reader's Digest's recent Trusted Brands survey, Swiss retailer Migros claimed top spot amongst its country's retail rivals for the company's environmental efforts.
Of the 1,700 Swiss consumers polled, 49 per cent opted for Migros, which was trailed by Coop (32 per cent) and Volg (5 per cent).
To the question, 'In your opinion, what brand is the most credible regarding equitable production conditions?', Migros comes in second, just behind Max Havelaar.
'We are pleased with the confidence that we give consumers,' said Migros boss Herbert Bolliger, 'and we promise to further strengthen our ecological engagement in the future.'
