The Mexican Hass Avocado Importers Association’s (MHAIA) in the US has announced in a news release a line-up of exciting marketing activities to support nationwide sales of Mexican avocados over the next three months.
As part of the campaign, MHAIA’s Taste the Wow Tour, which is now in its third season, will take avocados from Mexico on the road to 12 food and health events across the US.
The tour will kick off on Friday (17 February) in Savannah, Georgia, and will include appearances from registered dietitian Cheryl Forberg and chef Suvir Saran.
Event attendees and fans of the Amazing Avocado on Facebook can enter the “Pantry Pointers and Prep with Cheryl and Suvir” sweepstakes from 3 March through 7 May for a chance to win a nutrition consultation, cooking lesson, and food shopping instruction with Cheryl Forberg in the winners’ home.
In addition, in-store retail displays at more than 5,000 stores across the US will feature POS take-ones educating consumers on how to pick and cut an avocado, with the instructions “Slice, Twist and Pop”.
Radio advertisements across the country will also encourage consumers to “just add a little avocado” to dress up their meals, and direct them to theamazingavocado.com website and their local avocados from Mexico retailer.
Furthermore, MHAIA is this year engaging culinary professionals at two Culinary Institute of America conferences: ‘Healthy Kitchens, Healthy Livesand Healthy Flavors, Healthy Kids’.
During the events, MHAIA will highlight the nutritional benefits of avocados and show how they can be incorporated into recipes.
