Apple brand Melinda has returned to Italian television screens with a new advertisement shown on all of the country's major terrestrial and satellite networks.
Melinda celebrated its 20th anniversary last October with a major television advertisement and consumer competition focusing on 'La Grande Mela' (The Big Apple), but the new campaign returns to the countryside cycling theme used back in the autumn of 2008.
Narrated once again by Italian actress Lella Costa, the new 'Melinda: I like you the most' campaign highlights what makes a real Melinda-braned apple from the Val di Non, the only PDO-certified apple to be grown in Italy.
As Ms Costa explains, the fruit benefits from 'Val di Non's sun and nature, Trentino's mountain air, the passion of 5,200 families and… a label'.
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