Avocados from Mexico has announced that it is launching a multi-million dollar promotional drive to boost the consumption of fresh Mexican avocados in the US, backing up a record-breaking supply campaign.
The Mexican Hass Avocado Importers Association (MHAIA) is investing US$2.5m on general market and Hispanic TV and radio throughout the US in September and October, with general radio spots running in 12 major cities and Hispanic radio spots launched in eight cities.
The campaign will back up what is set to be a record-breaking season for Mexican avocados in the US, with 850m lbs of produce forecast to be shipped to the country.
According to the MHAIA, suppliers in North American growing regions with close proximity to US consumers will represent over 85 per cent of the industry's projected 1.6bn lbs of avocado sales in the coming year.
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