The National Mango Board (NMB) in the US has launched a brand new website, with different versions for each audience, including consumers, mango industry, retail, foodservice, nutrition professionals and media.
“The new site will engage each of our audiences by delivering the information they need most and encouraging them to discover mangos in a whole new way,” explained NMB director of marketing, Wendy McManus, in a press release.
NMB said the site will include many interactive features, incorporating online sharing, user customisation and user submitted content, along with a fresh new graphic look and feel.
“I think visitors will be blown away by the new site.It looks fantastic and is so easy to navigate,” McManus continued.
Mango industry members will find useful information throughout the site, particularly in the Market Information, Improving Mango Quality and Helping Your Business tabs.
In the Market Information section, industry members will have access to the mango crop report and an interface for building customised historical data reports on volume and prices.
Under Improving Mango Quality, the results of the NMB’s extensive quality research programme are featured, along with the Mango Postharvest Best Management Practices Manual.
In the Helping Your Business tab, visitors can find resources such as POS materials, mango images, PLU codes, category development, consumer research and much more.
A key challenge in creating the new site was the sheer volume of content available.The original NMB site was built in 2006 and was designed to serve just the consumer audience.
Since then, the NMB added sections for the mango industry, retailers, foodservice and other audiences, and the amount of information on the site grew exponentially.
“It’s refreshing to navigate the new site and be able to find everything so easily and intuitively,” noted NMB executive director, William Watson.
“We’ve always heard positive feedback about our website, and now it’s even better.”
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