First Fruits Marketing (FFM) has launched a campaign to introduce consumers to the people involved in producing the Washington State apples they buy and eat.
FFM has put together point-of-sale materials, merchandise bins and 'story bags' featuring employees of the orchards it represents, as well as QR codes leading to more interactive resources.
Information covers the quality of the fruit, the views of employees and the housing, education and daycare programmes in place to support them.
Andy Tudor, FFM's marketing director, said: 'Not only does it fulfil a desire for consumers to know more about where their food is coming from, it also gives us a chance to put the spotlight on our best asset – our workers.'
