Apple brand KIKU has continued its innovative approach to marketing by teaming up with an alcohol awareness programme called Trendy Bar, which rents out mobile drinks bars to event organisers.
The bars, which serve only high-quality, non-alcoholic beverages, will serve KIKU-branded apple juice as part of the arrangement.
The juice is produced in Germany and includes just ripe KIKU apples with no additives.
Trendy Bars will be supplied with KIKU apple juice in convenient 5-litre box dispensers, the company confirmed.