Leading Spanish persimmon marketer Fuster Moncho is to mark the start of this year’s kaki campaign with the launch of a new premium brand, Persimoncho, aimed at consumers in eastern Europe, Germany and Holland.
The Valencia-based company’s export manager, Pamela Wouters, told Fruitnet.com that the new “high quality” brand would be launched to coincide with the start of the Spanish kaki season, which is due to begin in late September-early October.
Ms Wouters said Fuster Moncho was confident of achieving a total production of around 4m tonnes of kaki this year, of which 100 per cent will be exported to clients in the Netherlands, Germany, Poland, Ukraine and Russia.
The company will also be exporting small volumes of the fruit to the UK this season for the first time.
As well as the new brand, Ms Wouters said the company was planning to run a consumer promotional campaign to highlight the nutritional and gastronomic qualities of kaki.
“We want to show that’s it not just a fruit – it can also be used with salads, cooked with meat or used in desserts,” she explained.
