Southern Spanish potato growers association Andalusian Early Potatoes has signed a deal with some of the country’s leading potato packers to promote the product in some of Spain's major supermarket chains.
Andalusian Early Potatoes, an organisation which represents more than 70 per cent of Andalusia’s early potato exporters, finalised a agreement with the Iberian Club of Potato Professionals (CIPP) last week to collaborate on a joint promotional campaign across Spain.
In a statement, Andalusian Early Potatoes said the campaign would be aimed at driving awareness among consumers of the differentiating qualities, in terms of taste and freshness, of potatoes produced in the Spanish region.
The group said it also wanted to educate Spanish consumers about the seasonal nature of Andalusian early potatoes, which are available between April and July every year.
Andalusian Early Potatoes president Mariano Ruiz said: “The step taken through the signing of this collaboration is vital for reaching the end consumer.”
