Italian company Jingold has started selling kiwifruit with the hashtag #stopviolence on their skins.
According to marketing manager Federico Milanese, the fruits went on sale this week via the company’s own online sales service and will be available exclusively to customers in Italy.
The markings on the fruit are made using special laser technology, which does not go through the skin to the flesh inside.
All of the kiwifruit sold via Jingle’s e-commerce channel will carry the message.
