Jack Buck Growers, the grower, packer and marketer, has announced it will be renamed DGM Growers in time for the start of its financial year at the end of April.
The decision to change identity comes as the company builds its field-vegetable arm and prepares to start prepared-vegetable work at a new high-care facility.
DGM Growers is based near Holbeach in the north-eastern English county of Lincolnshire and was wholly acquired by fresh produce supplier Fresca in 2007.