Italy, Spain consider joint berry campaign

Spanish strawberry grower-exporter association Freshuelva has approached the Italian association of producer organisations, AOP Armonia, about the possibility of carrying out a joint promotional campaign for Italian and Spanish strawberries.

Freshuelva president Rafael Dominguez’s proposal was reportedly warmly received by the Italian association. Armonia’s vice president, Pietro Caggiano, said he would put the suggestion to its grower members.

“This is a great opportunity for Italy,” said Armonia’s commercial director Marco Eleuteri. “We hope to succeed in involving the main Italian strawberry producers in this project which would give a boost to the sector.”