An in-store marketing service allows organisations to track the impact of in-store retail activities relating to fresh produce, such as display size, price, ripeness and product quality.
Fusion Marketing and US Marketing Services, two Californian companies, report the service they have jointly launched can deliver information through ongoing tracking and testing, customer surveys, causal data and other studies.
Mike Gretz of US Marketing Services said: 'We can uncover how produce sales are being helped or hindered due to the physical set-up and merchandising of the store.'
Fusion Marketing's CEO, Steven Muro, claimed: 'It permits us to understand the relationship between the stores and produce items in a whole new light. All of this leads to increased produce sales for each store location.'
