US-based grower West Pak Avocado has announced that its I Love Avocados brand has earned the American Heart Association’s (AHA) coveted Heart-Check mark designation, a certification to meet strict dietary criteria for heart-healthy foods.
The requirements for certification are based on the sound science of the American Heart Association regarding healthy dietary recommendations including food categories, specific product ingredients and nutrient values.
Designed to help consumers make informed choices about the foods they purchase, the American Heart Association Heart-Check Food Certification Program uses the Heart-Check mark to make it easy for consumers to spot heart-healthy foods in the grocery store or when dining out.
According to the American Heart Association, over 75 per cent of consumers recognise the Heart-Check symbol and express that they are more likely to purchase foods that feature the certification mark.
This Heart-Check mark is now prominently displayed on all I Love Avocados packaging, merchandising and marketing materials, and product support including the brand’s website and social media.
This designation is important to the I Love Avocados brand, as it continues its commitment to help educate others about the benefits of a healthy lifestyle including a balanced diet. This in turn will help minimise the occurrence of obesity, diabetes and other preventable health issues.
'We are honoured to receive the American Heart Association certification,” said Mario Pacheco, CEO of West Pak Avocado, the parent company for I Love Avocados. “Now with the Heart-Check mark association throughout our brand, people can be doubly confident with their choice of heart-healthy avocados.”
