New apple brand Joya has enjoyed an excellent first season, according to a company press release, achieving its sales targets and gaining 42,000 fans on Facebook in its first five months.
The brand has been boosted by a team of successful sports ambassadors, in addition to the promotional events held at the X Games in Tignes in the French Alps.
Thanks to these developments and the 25 per cent growth in commercial availability expected for the 2012/13 season, the Joya team is preparing for an even busier campaign., including stronger visibility and promotions in stores and at alternative sporting events, innovative communication on the web and on social networks to target adolescents and development of a stronger team of brand ambassadors.
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