On Wednesday 30 October, First Lady Michelle Obama will join Sesame Street’s Elmo and Rosita, the Produce Marketing Association and the Partnership for a Healthier America for an announcement about marketing healthier foods to children.
The announcement comes on the heels of the first White House convening on food marketing to children, during which Michelle Obama called on stakeholders to leverage the power of marketing to promote healthy products and decrease the marketing of unhealthy products to kids.
Following the announcement, Mrs Obama, Elmo and Rosita will join school children for the annual fall harvest of the White House Kitchen Garden. For this harvest, the First Lady has invited children from MD, VA and WV whose schools are starting to offer healthy snack options.
Starting next school year, all schools will be required to follow the “Smart Snacks in School” nutrition standards, making vending machines and a la carte lines healthier. Many schools across the country have already met or are working to meet these standards to ensure kids are getting the nutrition they need to lead healthy lives.
