In the US, American football fans are expected to consume an estimated 32,386 tonnes of Hass avocados as they gather to watch this year's Super Bowl, according to the Hass Avocado Board (HAB).
The 'Big Game', this year held at the Indianapolis' Lucas Oil Stadium, takes place on 5 February 2012.
Hass avocados are a popular ingredient with football fans around the country who know that good food is just as important as a good game,' said Jimmy Lotufo, chairman of the HAB. 'It's safe to say that nearly every Big Game party features at least one dish made with avocados. From creamy dips to dishes hot off the grill, avocados are the perfect ingredient for football fans looking to take their parties to the next level. Growers from around the world have been working hard to harvest and supply the best fruit so consumers get their fill of guacamole and other avocado-centric dishes during the Big Game.'
To inspire consumers, HAB has created two recipes for fans – spiced wontons with Hass dipping sauce, and tropical salsa guacamole.
In addition, HAB is sponsoring this year's Taste of the NFL programme, which features top chefs and leading footballers to raise money in support of food banks across the country.
'When it comes to Big Game parties, I don't think there is a fruit or vegetable more synonymous with the occasion than avocados,' said Atlanta-based chef Kevin Rathbun. 'The great thing about Hass avocados is they provide an easy and unexpected way to add a rich, creamy flavour to almost any meal. Either as a topping on burgers or sandwiches, in guacamole, or even for dessert, the avocado's versatility is what makes it such a perfect fruit.'