The US Hass Avocado Board (HAB) is seeking to become a market leader in the field of avocado nutrition research by developing a comprehensive research plan to further establish its Avocado Nutrition Center.
The research (into heart health, weight management, healthy living and diabetes) will take place over several years and will be conducted to develop credible advances in avocado nutrition science and to discover the role of avocados in human health and nutrition on behalf of all Hass avocado marketers.
From the research, HAB said the organisation will create key science-based messages for its nutrition marketing communication efforts which aim to encourage Hass avocado consumption.
The research team will collaborate with leading nutrition investigators and third-party organisations on this scientific research.
The findings are intended to be shared in peer-reviewed publications, in presentations at scientific meetings, during discussions with key experts and online at avocadocentral.com.
A fact sheet on the Avocado Nutrition Center, as well as a resource library of scientific references and HAB presentations at scientific meetings, is currently under review by the US Department of Agriculture.
Upon final approval, the information will be posted in the Avocado Nutrition Center section of avocadocentral.com.
