In anticipation of the 75th Anniversary of classic movie The Wizard of Oz, US-based Gourmet Trading Company has announced that it will feature the iconic film on its tags of Peruvian and Mexican Asparagus.
From 23 September through to 28 February, Gourmet Trading Company asparagus will promote the 1 October release of the The Wizard of Oz 75th Anniversary Edition on 3D Blu-ray, Blu-ray, DVD and UltraViolet.
As part of the promotion, Gourmet Trading will also give away copies of The Wizard of Oz DVDs via Facebook with a grand prize of a Flat Screen TV, Blu-ray player and a copy of The Wizard of Oz 75th Anniversary Edition on Blu-ray.
“We're excited to partner with Warner Bros. Home Entertainment on their anniversary release of The Wizard of Oz,' said stated Julia Inestroza, marketing director at Gourmet. 'The popularity of this movie over the past 75 years and the overall The Wizard of Oz brand recognition made it the perfect cross promotional opportunity for us.
'We look forward to engaging with our customers via social media to really promote not only the movie but our asparagus,” she added.
