US fresh produce importer-distributor Giumarra has announced the first year of limited commercial production for its exclusive, extra-sweet Nature’s Partner DulceVida line of red apricots and white, black, and yellow nectarines.
“We chose the name DulceVida because it translates to ‘Sweet Life’ and emphasises the fruit’s combination of superb flavour and European origin, expressing a one-of-a-kind eating experience worth sharing,” said John Corsaro, CEO of the Giumarra Companies. “Consumers will immediately connect to this fruit and savour the DulceVida flavour as something truly special.”
Accordingly, DulceVida’s tagline is “The Sweet Life.” The new sub-brand of Nature’s Partner is the result of an exclusive license with a fourth generation breeder consortium based in France. Over the last decade, the varieties have been extensively tested in France, as well as at test orchards in California.
The flavour profile of the resulting varieties is fragrant, rich, and intensely sweet, with a unique dense flesh. Its combined characteristics create an aroma, flavour, and lush texture that leave an impression, according to Giumarra.
“This proprietary line of exceptionally-sweet fruit is licensed solely to the Giumarra Companies for both North America and Chile,” noted John Thiesen, division manager of Giumarra Reedley. “It provides an international solution for the continued sustainability of the stonefruit industry, while giving the consumer a memorable eating experience.”
Giumarra will first offer DulceVida apricots and nectarines grown in California for the 2015 stonefruit season, with plans to expand.
“When combined with our long-established tree ripe growing practices, we believe the introduction of DulceVida will set the bar very high for flavour,” added Jeannine Martin, director of sales for Giumarra Reedley. “We continue to focus on our long-standing goal of servicing the market by consistently delivering delicious produce. This fruit is extraordinary and unlike anything I have personally tasted in my lifetime involvement with the California stone fruit industry.”
Harvest dates for Nature’s Partner DulceVida stonefruit are April through July.
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